Archive for the ‘Recent work’ Category

Photography Showcase

Tuesday, July 14th, 2009

Trevor Dixon is a photographer based in Philadelphia specializing in catalog, fashion, still life, editorial and interiors. Trevor shoots photos for many New York and National based clients and has appeared in many magazines, catalogs, advertisments and websites. Specializing in retail and homegoods, he photographs in studio on tabletop and on location.

Challenge
Trevor wanted a website that would complement his sense of style, be easy to update, and flexible enough for different size photos.

Results
With a clearly defined set of parameters at the onset of the project we developed a website that showcased his work and aesthetics. What’s going on behind the scenes is a content management system (CMS) to update photos and text.

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Reach Out and Touch Someone

Tuesday, July 14th, 2009

Get personal with your marketing. This postcard was sent out to our customers and our prospects. The messages were customized to fit the recipient. This type of marketing makes sense as large direct mail campaigns are expensive, and right now people want to establish a metric on the success of the mailing. Just remember, you need to “touch” your clients more than once. Statistics show you need to touch them at least four times before they even consider making a call. Stay out front, and above all else, be memorable.

For more information about personalized marketing, feel free to visit our news section. There are some great ideas there for you to think about. If you really want to track your campaign, talk to us about PURLS! (personalized URL’s) They are a very cool and really effective way to speak with your clients one to one.

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Earth-friendly Printing

Tuesday, July 14th, 2009

Kiss My Face has been a delight to work with on their marketing materials. They are true to their all natural roots. This full line sales kit was printed on 100% recycled stock with soy inks.

We enjoy the continual challenges of printing on the many interesting stocks they bring to us with their creative ideas. All their printed materials are always produced in earth-friendly ways. We help this client stay true to their brand at all times.

A personal note from Betty: “Their products rock, I use them all the time… if you haven’t tried them you should!!!”

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They Keep Your Motor Running

Tuesday, July 14th, 2009

Cardone Industries has been a long time client of ours. Their directories are not only large, but complex. We produce these directories in multiple versions and multiple languages using several product databases. Our challenge is to write customized macros to systematically extract data for any type of directory they may want to produce for their clients. We manage the data to produce large print quantities or extract for customized short run catalogs that are produced on our digital presses. They are small in quantity, but large page counts.

Many of our directory clients are choosing smaller target market catalogs for their clients. Sometimes we produce these books for a one-to-one type of marketing. Once the data is set up properly for manipulation, the personalized directories become a real and viable option.

Perhaps you want to produce a health care directory for services available in one county in a specific state. As long as the data is set up to extract this, it then becomes an easy process and is very cost effective. You can produce what is needed, when it is needed. Print-on-demand and digital technology helps our clients customize and personalize for fit their customers’ needs.

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Balloons for a Good Cause

Tuesday, July 14th, 2009

This project for Children’s Miracle Network Metro NY required us to create 5 different versions of the donation balloon using logos suppled to us in electronic format. The art for the back was the same for all five versions.

We printed 350,000 total cards with various quantities for each version. The finished balloons were then banded in stacks of 100 and drop shipped to 30 different locations.CMN_DescriptionPage

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